Loyalty Program Liabilities and Point Values

Effects of loyalty program rewards on store loyalty

This investigation examines consumers' preferred loyalty program (LP) designs across two retail contexts, grocery retailing and perfumery, with varying degrees of personal involvement. The research employs in-store full profile conjoint analysis by using the following attributes: timing of the reward, reward compatibility with the store's image, and tangibility. Our research reveals that the un...

Loyalty Program Scheme for Anonymous Payment Systems

Loyalty program is a marketing effort by the merchant to keep customers loyal to their stores. It tries to keep track of the purchasing-behavior of a customer by recording customer’s purchase information, including his credit card number, as a key identifier to the customer. While it may benefit the customer, the drawback is that the privacy of the customer is intruded. If the customer is using...

Winners and Losers – Segmenting a Casino Loyalty Program

As the competition within the gaming industry continues to grow exponentially, these organizations are using players club programs as a key component of their marketing programs. This study investigates the relationship between casino players club programs and its members. Through the use of data collected from a mail survey of 3000 players club members, a detailed analysis was undertaken to ex...

The Federal Employee Loyalty-Security Program: A Critique

Comparison of the Diagnostic Values of Four-Point and Two-point Ultrasound Versus CT Scan in Determining Pneumothorax

Background and Objectives: Pneumothorax is a life-threatening complication and the most common cause of which is trauma. Early diagnosis and treatment of Pneumothorax are very important. The aim of this study was to compare the diagnostic values of four-point and double-point ultrasound versus CT scan in determining pneumothorax in Rasul-Akram and Hafte-Tir Hospitals during the years 2015 - 201...